How we rank

What decides what you see and in which order. Nobody pays to come first.

What makes the list

Only discounted items — today’s price is below the previous price the store publishes — with at least one size in stock. We leave out stores that are temporarily closed, second-hand lines and items whose link no longer works.

The default order: the unusual first

Discounts that are unusual at their own store come first. 20% off at a store that almost never discounts goes before 40% off at one that always does.

We work it out from each store’s daily history, with two questions: how often the store discounts at all (this weighs most) and how deep this discount is compared with its usual ones (this weighs half as much). Discounts under 15% count for less, because they are usually passing promotions. A new store starts from an estimate and moves to its own data as we see it.

It is the same formula for every store. There are no blocklists and no positions set by hand.

Every store gets a place

When there are more discounts than fit in the list, they are chosen in turns — each store’s best one, then each store’s second, and so on — and then ordered as above. That way a huge catalogue does not hide the small stores.

For you

With an account, For you applies your sizes, the brands you follow, the garments you care about, who you shop for and your top price. It filters; it does not change the order. Items you hide do not come back.

Your activity does not change the order today. If you turn on “Personalise with my activity”, it will be used to order your discounts better, and we will explain how here before it starts.

Other orders

In Sort you can choose the biggest percentage, the biggest saving, the cheapest or the dearest. In Filter, brands that are almost always on sale are struck through, and you can hide them under More.

The cover

The big photos at the top are the most relevant discounts of the day, one per brand.

What never changes the order

No store pays us today. If one day there are affiliate links or sponsored spots, anything sponsored will be marked as such, and a commission will never change what you see or its order.